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Alibaba’s world

In September 2014, a Chinese company that most Americans had never heard of held the largest IPO in history — bigger than Google, Facebook, and Twitter combined. Alibaba, now the world’s largest e-commerce company, mostly escaped Western notice for over ten years while building a customer base larger than Amazon’s and handling the bulk of e-commerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary ride?

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